The number of mompreneurs and dadpreneurs is increasing. And despite antiquated perceptions that parents’ priorities negatively affect their work, parent entrepreneurs are proving adept at running businesses. Perhaps the skills required to successfully manage a household — budget management, teamwork, crisis management, time management, effective communication, organizational skills, diligence, (and never taking a sick day) to name a few — has a little something to do with the natural talents of dad and mompreneurs.
Tuned in parent Candice Pirali is a mompreneur running several online and brick and mortar businesses; in fact she recently had a Grand Opening for her newest Trendy Bambini store! She’s accomplished all of this in the past five years. That’s impressive! So impressive that I asked her to share with us five tips for parents interested in starting a business.
1. Find the right business for you.
You’ll want to determine the following:
- What you’re passionate about: Candice says, “I am a firm believer of doing what you love. That way, it doesn’t feel like work.” And since you’re naturally passionate about your family and being a parent and entrepreneur is a balancing act, you’ll want to choose a business that can offer that balance; not something that will pale in comparison, setting you up for failure.
- What you’re good at: Sometimes we love things we’re not naturally good at. These things don’t make great business ventures, however. Make it easier on yourself. Stick with what you know, love, and can do well.
- What works with your schedule: Be realistic when it comes to your schedule, the time you allot to your family, yourself, your commitments. If you can move some things around, get extra support from your partner, extended family, community, and friends to make things work, even better. But know your time limitations, or they will come down on you with a CRUNCH!
- What is financially rewarding: It’s common to get caught up in the above and forget about the bottom line: money, dinero, d’argent. Let’s face it, no matter how fulfilling your business is, if it’s not paying the bills, it’s going to cost you. Be smart about this part, and when you launch your business, hire smart people to help you stay on target.
There will be trembling and trepidation, bouts of self-doubt and hesitation. So what? Anyone who’s doing anything worthwhile with their life experiences the same. Accept that it’s a sign that you’re making big moves, then USE IT as fuel to keep moving. Just keep moving.
3. Learn the “one step forward, two steps back dance.”
When you’re a parent, you understand nothing is easy. When you’re a parent starting a business, you learn what works for others in the business world will require you to be more flexible and work much smarter to achieve the same results. The sooner you accept this, the sooner you find your rhythm and gain momentum.
4. Remember parent entrepreneurs do not have time to be timid.
We do not have time to wait for things to come our way. We have businesses to run and little people to raise and love and feed and clean and cure. And as much as we like to think we do, we do not have time to do everything ourselves.
So, if you need something, just ask. Shy? When you go to work, put your bold pants on and ask anyway. Have a support system? Please use it. (Can’t stress this enough.) Don’t have one? Find one. Make one. If you don’t want to work yourself sick (which is a real thing) and threaten the work-family balance, kindly use all the help you can get. That’s not showing weakness; it’s working smarter, not harder.
And if you want something within your reach, nix asking; just go for it. Parent entrepreneurs are tenacious, not timid. Timid. Ain’t nobody got time for that.
5. Persevere and prevail.
Successful parent entrepreneurs are some of the most driven people you’ll ever know. If you can deal with tantrums, stepping in the puppy’s poo, and getting peed on all before the workday begins, then you’re off to a good start. Multiply that by 24/7 and you understand why perseverance is your oxygen, your super power, and your key to success.
Perhaps we could add a bonus tip:
6. Whenever you can, always share with and support other parents.